wavy studio

Your embedded creative department.

Brand, product, and motion.

The thesis

Taste is the scarce thing.

What we believe.

Patagonia

Protect what you love.

Campaign and web.

Tixr

More than ticketing.

Website, designed and built.

Overlap

One team. Every layer.

Brand system.

Thaifusions

A family’s heritage in every jar.

Website and brand evolution.

La Casa

Where education finds its home.

Brand identity.

Aeonix

A fusion of time and innovation.

Brand identity and website.

Abstract Ice

Redefining cool.

Product marketing site.

Wing

Empowering financial freedom.

Fintech brand and app.

The design partner your product deserves.

wavy leads brand, product, and design for scaling teams.

Trusted by product teams at SaaS, AI, fintech, and commerce companies building for scale.

creative studio

See the work Let’s talk

AI made making easy. It never made it good.

wavy thesis

Every team can ship a page, a logo, and a deck by lunch now. So by dinner, everything looks the same.

The scarce thing isn’t output anymore. It’s taste: knowing what to make, why it matters, and how it should move. That is the part a tool can’t own, and the part wavy does.

Not a vendor. Your creative department.

wavy partnership

wavy embeds with startups, agencies, and companies as the creative department they haven’t hired yet. Positioning, brand, product, web, and motion, owned by one partner from the first word to the last shipped pixel.

Start here

Foundation

A fixed-scope sprint. Positioning, identity, and a launch-ready site in six to eight weeks. Clear price, clear finish line.

Most teams

Embedded

Your creative department, monthly. Brand, product, web, and motion from someone who already knows your business.

By invitation

Venture

For a few founders a year. Part fee, part equity. wavy sits at the table, not in the inbox, and owns the outcome with you.

One hand on every layer.

wavy capabilities

We hand off the system.

wavy system

Every engagement ships a living brand OS: tokens in your codebase, components in your design files, a motion spec, and a brand model your team and your AI tools can build from. It keeps working when we’re not in the room.

  • tokens.jsonColor, type, space, wired to code
  • components/Figma and code, one source
  • motion.specEasing, timing, choreography
  • brand.modelRules your AI tools follow
wavy

Sales made a deck on brand, solo

wavy

Nobody asked which blue today

wavy

Review was the easy part

wavy

Fixed it once. Fixed everywhere

Behind wavy is one person, on purpose.

wavy founder

Hi, I’m Tom. I run design systems at a global scale. wavy brings that rigor to teams like yours.

No account managers, no handoffs, no design by committee. The person who builds your foundation is the fastest person to grow it. Watch it happen in the open at @bytomrich.

Your product deserves to shine.

wavy contact
Let’s talk